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Pay per click

 

Pay Per Click (PPC)

 

Our SEO Company’s PPC service is meant for all business sizes. Our works enable small and medium size entrepreneurs to successfully compete against multinational companies.

We SEO Features assess your keyword performance by measuring the CPC, impressions, Quality Score and conversions. Our service evaluates your keywords and gives the actionable recommendations to improve the Pay Per Click performance as well as alerts to assist you pause under performing keywords. It uses your existing keyword details to fuel your Pay Per Click advertising campaigns from one simple to use, all including interface. With the different techniques of SEO Features, you can reach a new level. Our works are very fast to implement and you can see the result immediate.

 

Our Major Product and Services of SEO Features

 

Facebook Marketing

Drive your sales with SEO Feature’s Facebook Marketing Services, which is the best way to interacting with your prospective and current customers. SEO Features specialize in building your Facebook community and engage your customers to drive traffic, leads and sales for your company. We will introduce your products or services to the customers at the right time and place they are seeking it.

 

Google Adwords Campaign Management

Whether you are a new company or an existing company our Pay Per Click service is an effective way for your business. SEO Features have professionally qualified Google Adwords personals capable of delivering the best Google Adwords Campaign management for the clients. Our experts will help you to create your ads and to work with a well planned methodology. This will ensure you to get maximum business lead in minimum clicks. We provide the cost effective PPC advertising for you.

 

Yahoo Search Marketing Service

SEO Features offer the best Yahoo Search Marketing Service for its clients. We have the experience in working on different platforms including yahoo search marketing. We offer the best talents, infrastructure and tools that help you to connect with your customers. Our experts know how to generate the traffic in to your site and our PPC ads attract the customers at the very first day itself.

 

Microsoft Adcenter Services

Our SEO Company will provide you the best and effective Microsoft Adcenter services to fulfill all your business needs. We help you to setting up your Microsoft Adcenter account and have developed an effective strategy that targets the key words which helps your business to achieve high ranking. We provide you the budget based Adcenter estimates for you.

 

Purpose

Pay Per Click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay Per Click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high Pay Per Click. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.

 

Construction

Pay Per Click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Flat-rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the Pay Per Click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

 

Bid-Based PPC

The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.